2010-2014Health & Well BeingHepatitisCCTV: Public Education Campaign

CCTV: Public Education Campaign

China Central Television, China

Recognizing the impact and reach of national television networks, ZeShan in 2010 underwrote the production of a documentary on the prevention of mother to child transmission of hepatitis B by the China Central Television’s (CCTV) Population program, under the auspices of the National Population and Family Planning Commission.  The documentary was recognized with a special award in November 2010 at the Fifth National Conference on Public Health and Media, co-organized by the Ministry of Health and Tsinghua University. It was premiered on CCTV Channel 1 on November 18, 2010.  Plans are underway to develop an extended version for wider distribution to provincial television networks.

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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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